Overview
California residents are experiencing the growing impacts of climate change. In January 2025, fires tore through the Santa Monica Mountains, devastating communities. As residents begin the difficult process of rebuilding, they face crucial decisions around how to rebuild their homes to ensure sustainability and resilience. The Green Rebuild Initiative (GRI) aims to facilitate sustainable and resilience rebuilds by offering super green home designs that serve as templates, featuring 100% electric and Net Zero Energy (NZE) homes that are supported by Solar Microgrids that deliver unparalleled energy resilience. Additionally, the GRI is curating a corral of green architects, builders, and other collaborators that can implement those designs into new homes for property owners in Pacific Palisades, Altadena, and everywhere beyond.

Mission
The Green Rebuild Initiative (GRI) aims to facilitate sustainable and resilient rebuilds through “Super Green” home designs that are all-electric, Net Zero Energy (NZE), and supported by Solar Microgrids for unparalleled resilience. The GRI also encourages homes to be designed for high energy efficiency and low embedded carbon, while being engineered to withstand extreme weather events and built with non-toxic materials
Roadmap
With a clear 5-step roadmap, the GRI aims to facilitate super green rebuilding:.
- Educate property owners, architects, builders, policymakers, lenders, insurers, and everyone else about the superiority of Super Green homes.
- Illuminate the economic benefits of Super Green designs, including the associated tax benefits and other incentives.
- Provide easy access to specifications associated with Super Green designs.
- Share showcase Super Green home designs.
- Connect parties for Super Green outcomes, including property owners, architects, builders, and associated experts.
Collaborators
- John Bello, P.E., President at Bello Global Consulting.
- Fallon Vaughan, a developer with hands-on experience building super green homes in Paradise, CA, after the devastating 2018 wildfires.
- Dennis Allen, Founder of Allen Construction and a leading advocate for sustainable homebuilding.
- Tim Hade, Co-Founder of Scale Microgrids, who will oversee the integration of solar-driven microgrid solutions.
- Lauren Michele, Owner & Sustainability Consultant, California Home Designs.
- Ellen Bildsten, Architect and member of the American Institute of Architects.
- Elisa Garcia, Architect with Garcia Architects.
- Jonathan Port, Founder and President of Permacity Foundation.
- Altadena Collective, A group of architects and designers in Altadena who want to work together to get more people to build back, keep the character of Altadena, and use collective power to create more affordable options.
- Rebuild LA Safe
Beyond the immediate rebuild, a critical goal of this campaign is scaling impact by making these super green designs widely accessible. Through strategic media outreach, key collaborations, and educational webinars, the Clean Coalition will ensure these homes serve as replicable blueprints for future super green new homes.
The campaign is actively engaging high-profile figures and organizations to maximize visibility and support. Notable target collaborators include:
- Mayor Karen Bass and Steve Soboroff, who are leading LA’s post-fire recovery and reconstruction efforts.
- Rick Caruso, a respected LA developer and leader of Steadfast LA, a nonprofit focused on accelerating rebuilding efforts in Palisades.
- The US Green Building Council, Direct Relief, and other key stakeholders who can help scale these efforts beyond the immediate region.
Through media connections and targeted partnerships, the Clean Coalition will amplify awareness of super green building as the future standard for sustainable development.
By transforming disaster recovery into an opportunity for innovation, the GRI is proving that rebuilding after climate disasters can be smarter, cleaner, and more resilient than ever before.
Learn more by watching our GRI Webinar!
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